Yours comes with the full brigade.
Tried and true practical business guidance, every day.
A plan that meets you where you are and moves you forward.
How the kitchen cooks
- Describe: Tell the kitchen what you want to build.
- Cook: Souped builds brand, architecture, and infrastructure with invisible Skills.
- Deploy: Custom domain, Stripe billing, 12-detector monitoring go live.
- Service! Your company is open for business.
The wall between spark and Service.
You had the idea. Maybe you even built the app.
But somewhere between "it works" and Service!, you hit a wall.
Not talent. Experience. Tools. Guidance. Nobody showed up.
Half-baked
- ×You don't know what you don't know. No one to ask. No plan for tomorrow. Just vibes and hope.
- ×It breaks at 2am. You find out from an angry tweet. No monitoring. No alerts. Just prayer.
- ×Touch one thing, break another. Every deploy is roulette. Your users are your QA team.
- ×To make it right, the tab is $80K/month. You wanted a business. You got crude code and a bill for everything the builder didn't do.
Seasoned
- A plan every morning. Your chef knows where you are, what's next, and how to get there.
- 12 detectors watching 24/7. Memory leaks, render storms, silent failures. Caught before your users notice.
- Fond remembers everything. Your product, your brand, your decisions. Every next step starts with context.
- $10/mo. That's it. The full brigade. No dev team. No $80K tab. Just the kitchen.
Builders call this “shipped.” We call it half-baked.
90 minutes to Service.
The first session sears your app into a business.
After that, your chef is always on. You set the pace.
What you get
The full brigade.
Prix Fixe — Everything Included
The Ticket
App Discovery forces the product decisions before a line of code is written.
The Seasoning
Brand Studio gives your app soul. Not a template. A brand.
The Fire
Spark handles specs, design, code, DevOps, and product craft. You don't touch any of it.
The Plate
Custom domain, polished UI, deploy with confidence. Looks like a seasoned team built it.
The Pass
Health Monitor — 12 detectors watching 24/7. You know before your users do.
The Check
Stripe billing built in. Subscriptions, checkout, revenue. No API wrestling.
The Memory
Fond keeps the memory of your company and guides what comes next. Context for better decisions.
Built by operators, for founders who hit the wall between their spark and their shot.
A note from the founder
You're not behind. You just haven't had anyone in your corner.
If you're reading this, you've probably shipped something. Or you're close. You had the idea. You built the app. And somewhere between "it works" and a real business, you hit a wall.
I've been there. So have most of the founders I know.
Builders got you 70% there. The last 30% isn't about code. It's about knowing what comes next, who to ask, what "ready" even means. Most founders who figure that out have a team behind them. That team costs $80K a month.
You're not a fraud. You just didn't have a chef.
Souped is that chef. The full brigade behind you. A plan every day. Built by operators, for founders who hit the wall between their spark and their shot.
Start cooking. We've got you.
Ismael
Founder, Souped
Already have an app?
Bring it to the kitchen.
Souped wraps your existing code with the full production layer: monitoring, billing, brand, custom domain, and Fond. No rebuild. Your users never notice. Your infrastructure levels up overnight. And your chef starts planning tomorrow.
Bring your app. Start cooking.What happens next
After Service, your chef is always on.
Monday morning. You open the dashboard. Everything's green. Health Monitor caught a memory leak at 3am and logged it. You slept through it. Your users never noticed.
Tuesday. A Stripe notification. Someone just subscribed to your Pro tier. You didn't send a single email. The product sold itself.
Wednesday. Your chef has a plan. Today: tighten onboarding, review churn signals, prep for a pricing test. You didn't have to figure out what matters. The plan meets you where you are.
Two weeks in. You want to add a feature. You open the kitchen, and Fond already knows your product, your brand, your stack, your decisions. No catching up. No re-explaining. You describe what you want. The brigade cooks. It's faster this time.
Month two. You have a second idea. New kitchen. Add 10 bucks. You're running two businesses from your laptop.
The thing nobody tells you about shipping: the hard part isn't the first 90 minutes. It's every day after. That's where most apps spoil quietly. Monitoring stops. Context gets lost. There's no plan. Just prayer.
Your chef doesn't close after Service. The guidance gets sharper. The monitoring watches. Fond remembers. The plan evolves.
That's the difference between a tool and a chef.
Tools stop at code. Your chef never stops.
Street food affordable.
Five-star quality.
Free
Taste the kitchen
$0
- yourapp.souped.tools domain
- 100 end users
- Basic monitoring (alive/dead)
- Basic Fond memory
- Your code is yours
Pro
Run a business
$10/mo
The tab used to be $80K.
- Custom domain
- 1,000 end users
- Full 12-detector monitoring
- Full Fond intelligence
- Stripe billing built in
- Daily guidance plan
- Chaski alerts (Discord, email)
- Your code is yours. Export anytime.
Enterprise
Scale the operation
Custom
- Custom domain + SLA
- Unlimited end users
- Full + custom monitoring
- Dedicated Fond instance
- Priority + Slack alerts
- Full code portability
$10/mo. The tab used to be $80K. You bring the taste. The brigade handles the rest.
Real answers
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90 minutes from first question to live app with monitoring, billing, and custom domain. After that, your chef is always on. Engage for 90 minutes or 5. The plan adjusts to you.
-
No. You need taste. You know what good looks like. The brigade handles the code.
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Yes. Souped wraps your existing code with the full production layer. Monitoring, billing, custom domain. No rebuild. Your users never notice.
-
The brigade runs on infrastructure that scales. Same reason a self-checkout costs less than a cashier. No dev team salaries to pass on to you.
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Yes. Standard Next.js on Vercel with Neon. Export anytime. We earn your loyalty by improving your business, not by locking you in.
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You get alerted via Chaski — Discord, email, or push. The dashboard shows exactly what's wrong and where. No guessing.
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Enterprise scales with you. Custom SLA, dedicated support, unlimited users. The brigade grows with your business.
-
You can. Budget 400 hours. You'll wire up monitoring, wrestle Stripe webhooks, configure DNS, build a dashboard, create a brand, and figure out what to do every morning. Or: 90 minutes in the kitchen. $10/mo. Your call.
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Watch the cook show. Every Tuesday, 2PM ET. 90 minutes. Live. No edits. A half-baked app becomes a business on camera.
Your taste deserves better
than crude code.
Cook your first app into a business.
Start free. No credit card. 90 minutes.